Vittorio Maspoli from Caffè Chicco d’Oro provides an insight into the world of the Swiss coffee roasting specialist, its partnership with Planzer and current industry trends.

Please briefly introduce yourself and Chicco d’Oro.

Since 1949, Caffè Chicco d’Oro di Er. R. Valsangiacomo has focused on meeting the taste expectations and requirements of a wide customer base in the coffee roasting industry by placing particular emphasis on the quality of its products.

Over time, the company has managed to position and assert itself in the Swiss market and also establish itself in other countries by using excellent technology and continually evolving in the world of coffee.

The high standard of quality is mainly what has allowed us to achieve these large market shares. This is based on carefully selecting imported coffees, especially Arabica, from the best producers in the world. All our processing steps – from selecting the raw coffee beans and performing the classic, slow Italian roasting phases to final packaging – are undertaken in a modern roasting facility.

Highly skilled staff use modern, state-of-the-art facilities and equipment and masterfully combine these with tradition, experience, attention to detail and precision for all the processing steps.

How has Swiss coffee consumption changed in recent years? Are there any particular trends?

After several years dominated by portion packs, especially capsules, there has been a partial return to traditional formats such as beans and ground coffee. This shift is partly due to the COVID-19 pandemic and its consequences, which also changed consumer habits in the coffee industry.

Planzer has been providing logistics services for Chicco d’Oro for over 30 years now. What are they?

Caffè Chicco d’Oro has been relying on Planzer for years to transport goods within Switzerland, especially in the retail sector.

Chicco d’Oro and Planzer: what can you tell us about our partnership? Why do you value it?

In the food industry, the logistics handling of our goods is extremely delicate and must be performed with care, attention and speed in order to maintain product quality. If you then add the precision with which a logistics company must operate on today’s market, it soon becomes clear why it’s important to rely on a highly professional partner such as Planzer.

‘Caffè Chicco d’Oro has been relying on Planzer for years to transport goods within Switzerland, especially in the retail sector.’

Vittorio Maspoli – Sales Manager at Caffè Chicco d’Oro

+41 (0) 44 / 744 64 64 Contact form Customer portal Locations Jobs Online store