High Alpine, cosy, beloved, unique and car-free – Zermatt is all this and more. Traffic is steadily increasing here as a result. On some days, the 5,430 residents rub shoulders with up to 30,000 tourists, with 500 electric vehicles carrying goods and tourists. This can lead to some serious bottlenecks in the narrow streets of this hotspot in the Valais Alps. The local authorities have therefore tightened traffic regulations considerably: between midday and 7:00 pm, all distribution services are prohibited on Bahnhofstrasse – even for residents.